Margaret Thatcher once proclaimed,
“Being powerful is like being a lady. If you have to tell someone you are, you aren’t.”
In all things marketing, if you have to tell a customer that something is so, you are more often than not going to make them question it.
If you use the statements below, people probably think you’re lying:
- – “Great Service”
- – “Best in the Business”
- – “Best Deals in Town”
- – “Lowest Prices”
- – “Best [insert product or service]”
- – “Trusted Agents”
Rather than being told what to think, people want to be led to believe something; to feel that they have discovered this themselves and earned it.
Gaining the same outcome as the above statements is achievable and can be done by making the customer feel something. This all leads back to the fundamentals of emotional marketing.
One of the most important emotions is trust. In all commercial transactions trust is crucial and is something that must be earned, not requested or proclaimed.
We believe that every organisation needs to focus on forming an emotional bond with customers. In turn this will create trust between the two and lead them to the desired conclusion of the product or service.
To find out what we think of Slogans, listen to us at the Best Practice Conference.
