One Agency West Coast - REA Banners | SLiM DIGITAL

One Agency West Coast – REA Banners


June 21, 2017

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REA Banner Advertising

 

As a natural transition of our digital work with One Agency West Coast (OAWC), we designed and developed banner ads to feature on RealEstate.com (REA).  Again, as with everything we do, we started with the creative and then moved to the execution. We developed a solid creative brief comparing other agents’ banner ads and integrated this with the creative direction of OAWC.

We developed a creative in line with OAWC’s other marketing around the idea of what really matters. The goal of the ads was to drive people to their e-book sitting on their website.  This was a strategy around providing value to customers, not just a listing. Great to work with Cam and the team.

The beauty of this project was that it was done under intense time constraints; and achieved. They say ‘advertising is art under pressure‘ and we hope we proved that again.  We’ll let you be the judge.

 

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