Be Part of the 17%
We know all too well how hard it is to:
“work on the business and not in the business.”
Too many businesses fail to plan which means they plan to fail. This includes their marketing. It’s not too late to plan for 2017 and to be better than the rest!
By having a plan you would be part of the exclusive club of …
17% of SMEs more likely to succeed.
Here are some key facts to show how few businesses actually plan their marketing, especially their digital marketing.
Sensis Report 2016
There are only 19% of business with a digital marketing plan and only
17% of SMEs are
Measuring ROI on their Marketing Efforts
But businesses must ensure their digital efforts are part of their overall marketing plan. All marketing tasks needs to fit together to achieve the marketing goals of the business. According to Professor of Marketing, Mark Ritson:
“We don’t need digital marketers working within one silo; we need marketers who see the benefits of all potential media and the power of integrating them.”
This is why we are so committed to a marketing strategy prior to starting on the management of any marketing, including social media. We believe to our core that:
“Integrating your marketing is the only way you will see true and meaningful success.”
Remember that, of SMEs, there are only
17% that
Plan, Spend, Measure, and Adjust.
And if you are worried about the spending part, ponder on this little pearl of wisdom from one of the fathers of advertising:
“The man who stops advertising to save money is like the man who stops the clock to save time.”
– Thomas Jefferson
If you are looking for a marketing plan in 2017 drop us an email; fully integrated marketing is what we are all about – hi@slimdigital.com.au
