Social Media & Your Personal Brand
I presented on ‘Personal Brand Promotion’ on Social Media to the Chartered Accountants Australia and New Zealand today.
We covered a number of topics from the ultimate individuals on social media such as influencers, to the bad (High Court from Banerji). We then worked on understanding people’s personal brand and then we looked at ways to communicate it. We even went over the 12 Marketing Archetypes to help people grapple with ‘who they are.’
Here’s some questions that helped the participants come up with their own personal brand strategy.