Not Another 2020 (Marketing) Wrap | SLiM DIGITAL

Not Another 2020 (Marketing) Wrap


January 12, 2021

Share:

Yes, here it is, another 2020 wrap.  I know you’re probably sick and tired of hearing about 2020 and would sooner forget what happened there, than to dredge it up.  But, you probably also know that the new year doesn’t mean the significant events of 2020 have disappeared.  Until the COVID-19 vaccine is rolled out globally we’re unlikely to see a return to a 2019 level of economic and social certainty.  So what has happened with SLiM DIGITAL in 2020 and what’s likely to happen in the marketing world in 2021?

SLiM DIGITAL in 2020

I won’t lie, I thought we were in trouble in March 2020.  We’ve often found that clients are cutting their marketing budget the minute there’s a hint of uncertainty.  Whilst we understand this, it’s also not an optimal reaction to the challenges to revenue; without marketing a business will only hasten the onset of the economic headwinds that are present, instead of pushing to grab market share in a competitive environment. So, we anticipated being removed or reduced by most clients once the impact of Rona hit them.  But, thanks to the Federal and NT governments for their stimulus packages, this didn’t happen.  There were a number of marketing grants available for small businesses in the NT.  In fact we saw an increase in spend with current clients and a number of new clients coming on board.  We then planned and executed some great campaigns that we’re super proud of.  You can read the Little Miss Korea case study here and the Raine & Horne case study here

We’re proud to say that most of our clients kept us on and have profited from it. They’ve been helped by grants, but have picked up a greater market share as some of the only forward thinking businesses that kept marketing (appropriately) during the slowdown.

Our success in 2020 allowed us to bring on Hayley, a graphic designer and digital marketing ninja (literally).  Hayley is a superstar who’s picked up the nuances of the way we do marketing, and been able to run with it inside of record time.  SLiM DIGITAL has become a local powerhouse based on the work Hayley is doing.  Her design work is excellent and but it’s her blogs, posts, copywriting, and attention to detail that set her apart.

Aaron on the other hand has been the continuity for the agency. Aaron has remained committed to strategy and business development for 2020 which has been enabled by Hayley’s expertise with digital marketing.

Marketing and Business Lessons from 2020

  1. We’re not in this together.  Seriously, stop using this.  Saying it doesn’t mean it’s true.  And those that say it are, more often than not, not in it with the community and their employees.  In fact 2020 has been so revealing as to which companies actually care about people. And not pointing the finger at any particular organisations, but its clear who cares about people and those that only care about the bottom line.
  2. A man who stops advertising to save money is like a man who stops a clock to save time.  As mentioned above, those that spent on marketing during the pandemic are now in a far stronger position than prior to.  Those that saved money and made cutbacks are often suffering through the effects of Rona on the economy. 
  3. Pivot to hyper local.  We’ve worked with a bunch of local tourism businesses, who’ve focused on international customers.  Without those they’ve had to focus their attention on other customers, some of which had been ignored for some time.  Those customers are local now. The only certainty we have is that we can still sell locally. For those businesses that have ignored their local customers, the shock must be staggering.  Winning over people you’ve been ambivalent to is a brand campaign that will be very expensive.  The lesson; don’t forget local.  Be local.  Attract local.  Be focused on driving core demand from local sources in 2021.  Borders, lockdowns, international travel and vaccines are all such unknowns at the moment that ensuing you have a core of local demand is essential in surviving.
  4. Pivot to new businesses.  The hospitality industry is one of those that’s had to do this frantically; deliveries and take-away. Most restaurants had to offer delivery as their only source of revenue. Many of these restaurants hadn’t focused on deliveries and take-away and didn’t have the systems in place to move quickly to these outlets. And many of them didn’t have the ‘brand’ that supported these modes. But those that have recognised the changes and managed to make those changes, have stayed afloat and, once the restrictions have been eased, have built a new market, new methods for driving revenue and won a larger, loyal, market share.
  5.  The Ultimate Team Building. Mental health in the workplace creates loyalty and reduces employee turnover. A business that cares about its employees and recognises that they may be struggling with unprecedented personal issues and supports them,  creates a stronger, more positive work culture, which will ensure the organization goes from strength to strength when the economy improves. Think of the COVID impact as The Ultimate Team Building!!! Make your team feel heard, supported and connected, and they’ll reward you with loyalty, be more engaged with their positions, and work harder to please clients. As Richard Branson famously said: “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.”

If you’d like to start the year right, with a marketing plan and driving leads then please give Aaron a call on 0467 73 796 or send him an email – aaron@slimdigital.com.au

For more information on Marketing Plans click here

For information on our 2021 marketing packages drop us an email.

Here's our monthly email with some great new opportunities - Desktop Business & Marketing Simulation 04 DEC | Grant… https://t.co/xGtsr2YLIE

00:58 am Nov 26, 2019

0

0

https://t.co/Nitjo11hjk

9:27 pm Oct 22, 2019

0

0

https://t.co/zlwEZVZXPz

02:31 am Sep 11, 2019

0

0

20yrs ago I was doing Economics at Flinders University. Dr Dottore was my lecturer and taught me about neutorn Jack… https://t.co/BPuCeq8th5

06:00 am Sep 10, 2019

0

0

After 2.5yrs in the hot seat as President of Triathlon Northern Territory I'm stepping down. There are some remain… https://t.co/n9nNnuIbSB

01:39 am Jul 08, 2019

0

1

A long weekend with mountain loads of prep. I usually do this as a third party. But doing it on an organization you… https://t.co/l0MfNhjsUx

10:51 pm Jun 23, 2019

0

0

This is the best digital marketing course going around, if you ask me...🤷‍♂️ https://t.co/CAaMwHfZo0

12:47 am Jun 21, 2019

0

1

Greg Dea is a leader in the field of high performance physiotherapy. He’s worked with me over a number of years to… https://t.co/QU9eJMvaeW

05:18 am Jun 12, 2019

0

1

Read more