NTPHN – 5 Phase Market Research Project

Brief.

NTPHN is a health recruitment agency seeking to bring primarily nurses and GPs to the NT.  NTPHN was seeking to understand their ideal client. After some internal workshops SLiM DIGITAL was engaged to conduct extensive market research to find the attributes that made a successful applicant to the NT.

Process.

A Five (5) phase project was developed starting with available internal data, trends and open source research, that provided key insights into who is likely to have a successful experience in the NT.  This was followed by planning phases, Phone Calls and Surveys to current and ex-NTPHN members and finally an East Coast phone survey to confirm our understanding of the motivations of those seeking to relocate.

Outcome.

There were some key findings from the early research and quantitative work that was confirmed in both phases of qualitative work.  The key findings and ideal candidates were outlined to the client with key messages and themes to be used in the future marketing.  This project will ensure NTPHN  are spending their marketing dollars in the right place to the right people in the right way, conveying the right message.

For more on our market research please email us at hi@slimdigital.com.au or 0467 733 796.