Morton - Digital Marketing Plan | SLiM DIGITAL

Morton Real Estate – Digital Marketing Plan


March 14, 2017

Share:

Morton Real Estate, SLiM DIGITAL, DIGITA Marketing, Social Media, Advertising

Working with Ewan and the team at Morton, we developed a digital marketing plan for the business.  The most important part of any marketing plan is ensuring it is the outcome of the business plan. A great marketing plan is the nexus of a number of factors:

  • business goals,
  • resources,
  • marketing goals,
  • persona,
  • vision,
  • competitive advantage
  • target market, and
  • competitors.

On top of this we ensured the integration of all their marketing efforts; the Digital Marketing was not only consistent in its feel from the Offline, but that it supported and reinforced the same message and goals.

We followed up the 12 month digital marketing plan with training on the use of the document to ensure the staff were able to implement the marketing plan.  Because a pretty marketing strategy might make the planning documents look good, but it’s useless there.  Like so many things in business:

“The best marketing plan is the one you use.”

For more on marketing plans check out our blog here.

For more info on what Morton are up to, check out their social media here:

Morton Facebook    Morton LinkedIn

If you want a marketing plan so your business can have a strong message in the community, please email us today.

 

Here's our monthly email with some great new opportunities - Desktop Business & Marketing Simulation 04 DEC | Grant… https://t.co/xGtsr2YLIE

00:58 am Nov 26, 2019

0

0

https://t.co/Nitjo11hjk

9:27 pm Oct 22, 2019

0

0

https://t.co/zlwEZVZXPz

02:31 am Sep 11, 2019

0

0

20yrs ago I was doing Economics at Flinders University. Dr Dottore was my lecturer and taught me about neutorn Jack… https://t.co/BPuCeq8th5

06:00 am Sep 10, 2019

0

0

After 2.5yrs in the hot seat as President of Triathlon Northern Territory I'm stepping down. There are some remain… https://t.co/n9nNnuIbSB

01:39 am Jul 08, 2019

0

1

A long weekend with mountain loads of prep. I usually do this as a third party. But doing it on an organization you… https://t.co/l0MfNhjsUx

10:51 pm Jun 23, 2019

0

0

This is the best digital marketing course going around, if you ask me...🤷‍♂️ https://t.co/CAaMwHfZo0

12:47 am Jun 21, 2019

0

1

Greg Dea is a leader in the field of high performance physiotherapy. He’s worked with me over a number of years to… https://t.co/QU9eJMvaeW

05:18 am Jun 12, 2019

0

1

Read more