Triathlon NT 3yr Strategic Plan | SLiM DIGITAL

Triathlon Northern Territory Strategic Plan


December 1, 2019

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Strategic Plan for Triathlon NT Case Study

As President of Triathlon NT Aaron, the Managing Director of SLiM DIGITAL, was able to work with the community development program called Mov3.  After resigning as President, SLiM DIGITAL worked with the new committee to develop a new 3 year strategic plan. The ambitious goal was to see Triathlon NT and Mov3 as a nationally recognised organisation and program, able to improve the lives of young people and the community in general.

Mov3. The program was aimed at children between the ages 3 and 17 to encourage them into an active lifestyle and gain the basic movement skills required to enjoy an active lifestyle.  As the President of Triathlon NT, Aaron led the branding of the program to be called Mov3.

Strategic Plan.

Most recently an ambitious 3yr strategic plan for the organisation has been developed.  This plan encompasses the very different approach Triathlon has in enabling sport to engage with the community. With goals such as improving the amount of time people are active every week., the approach and plan are unconventional. The strategic plan encompassed 7 different stakeholder groups, survey responses and multiple market segments.  The plan also dealt with the significant challenges all sports face with the changing needs  and behaviours of the community and the value proposition of membership.

The strategic plan is now used as a template for other sports by the NT Institute of Sport.

If your sport needs a new strategic plan, please contact Aaron at aaron@slimdigital.com.au or 0467 733 796.

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