Little Miss Korea - Digital Marketing | SLiM DIGITAL

Little Miss Korea – Digital Marketing


December 20, 2020

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Little Miss Korea and the Loading Bay
Digital Advertising

Little Miss Korea experienced a 300% increase in bookings

An ROI of $1:$4

Brief:  We’ve worked for years with the owners of Little Miss Korea and the Loading Bay with their brand and logo, website and outdoor advertising.  We were then recently asked to assist with their digital marketing. 

Process: This is a client we were familiar with so took up the marketing on the run (not something we do with new clients as we must understand their brand and message to truly promote them).  We began with determining the right ‘voice’ of the client and tone of the imagery.  We also had to create a bank of new images and videos to use in the marketing.  We arranged a half day of filming and taking food photos with minimal notice, as the star chef and owner, Chung Jae was making a rare trip to Darwin.

Outcome:  We produced several TVC like videos and huge array of photos to build their content library and promote both LMK and the Loading Bay.  This has helped us create campaigns with little notice, to help take advantage of the fluid environment that all businesses are working in at the moment.

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