Yes, here it is, another 2020 wrap. I know you’re probably sick and tired of hearing about 2020 and would sooner forget what happened there, than to dredge it up. But, you probably also know that the new year doesn’t mean the significant events of 2020 have disappeared. Until the COVID-19 vaccine is rolled out … Continue reading Not Another 2020 (Marketing) WrapRead Article
It Starts with a Plan Do you have a business plan? Having a current business plan sounds basic, but more businesses than we’d like to acknowledge, don’t. Without an up-to-date business plan you’re trying to walk through the jungle without a map and compass (or some other analogy that shows it’s just a really … Continue reading Why You Need A Marketing PlanRead Article
. You could now be eligible to access SLiM DIGITAL consultancy services through some great programs that seek to support local businesses and subsidise costs. . . COVID-19 Recovery Grants There was a swathe of grants and subsidies that came out in 2020. Many have since ended but there are still a bunch of them … Continue reading SLiM DIGITAL Face-to-Face Consultations & GrantsRead Article
Raine & Horne DarwinContent MarketingFacebook and Google Advertising An ROI of $1:$8 2000 Website Views a Month 200 Phone Calls a Month Brief Raine & Horne Darwin are our longest running client. We’ve worked with them for the past 5 years managing their content marketing, digital marketing to the National and Local markets and a … Continue reading Raine & Horne Darwin – Digital MarketingRead Article
Little Miss Korea and the Loading BayDigital Advertising Little Miss Korea experienced a 300% increase in bookings An ROI of $1:$4 Brief: We’ve worked for years with the owners of Little Miss Korea and the Loading Bay with their brand and logo, website and outdoor advertising. We were then recently asked to assist with their … Continue reading Little Miss Korea – Digital MarketingRead Article
Coronavirus (COVID-19) and Business Around Australia (updated 13th of May 2020) I wrote the below piece in response to the COVID-19 health and economic restrictions being placed on businesses all over Australia and around the globe. Australia is currently rolling back restrictions, with some success. And we’re one of the first countries on the planet … Continue reading What Businesses Can Do Post-COVID-19Read Article
Social Media & Your Personal Brand I presented on ‘Personal Brand Promotion’ on Social Media to the Chartered Accountants Australia and New Zealand today. We covered a number of topics from the ultimate individuals on social media such as influencers, to the bad (High Court from Banerji). We then worked on understanding people’s personal … Continue reading Chartered Accountants Conference – Social Media & Your Personal BrandRead Article
NTPHN – 5 Phase Market Research Project Brief. NTPHN is a health recruitment agency seeking to bring primarily nurses and GPs to the NT. NTPHN was seeking to understand their ideal client. After some internal workshops SLiM DIGITAL was engaged to conduct extensive market research to find the attributes that made a successful applicant … Continue reading NTPHN – Market Research ProjectRead Article
Case Study – Menzies School of Health Research Brief. Menzies is large organisation conducting health research in the Northern Territory with a focus on Indigenous Health and closing the gap, and Global and Tropical Health with a niche in malaria. SLiM DIGITAL was asked to come in and develop a marketing strategy to: Attract other … Continue reading Menzies School of Health ResearchRead Article
. . Desktop Business and Marketing Simulation Workshop Imagine if you could trial your business ideas over a 5 year span, but in just 90min? SLiM DIGITAL has partnered with Dr Antonio Dottore to use the Insead Business Sim to help your organisation take advantage of the unique circumstances the national economy finds itself … Continue reading Desktop Business and Marketing Simulation WorkshopRead Article
Who Is Your Target Market? This question is the basis for any good business plan and then of course, marketing plan. Knowing who your customers are, or will be is crucial to the success of your product or service. But not just knowing some facts about them, but knowing their emotional triggers … Continue reading Who Is Your Target MarketRead Article
Strategic Plan for Triathlon NT Case Study As President of Triathlon NT Aaron, the Managing Director of SLiM DIGITAL, was able to work with the community development program called Mov3. After resigning as President, SLiM DIGITAL worked with the new committee to develop a new 3 year strategic plan. The ambitious goal was to see … Continue reading Triathlon Northern Territory Strategic PlanRead Article
SLiM DIGITAL is proud to deliver In The Zone – the Territory’s first youth mindfulness and empowerment mobile application. It is made by youth, for youth and is set to be released on IOS in April 2018 and Android to follow. The app is created by ShoutOut! headed up by Pritika Desai, the 2015 NT … Continue reading In The Zone – App LaunchRead Article
Facebook Property Boost Packages How much are you paying to get your property at the top of Real Estate.com? Getting the hits back to your website? Finding it crowded and difficult to get your property in front of the right people? Facebook Ads are fast becoming the place to promote your client’s property. Starting … Continue reading Facebook Property Boost PackagesRead Article
A moment of honesty here…Agents aren’t (often) copywriters. You’re great at selling and putting groups of people together for an outcome, but writing good copy isn’t usually your best work. So why do it yourself? And why do it yourself when you can have a professional do it for you…and can on-charge the vendor?! We’ve … Continue reading Real Estate Property Copywriting ServiceRead Article
AdWords and AdWords Express; What’s the Difference, and How to Use Them. Watch our video on the subject from our Digital Marketers Meetup. In case you can’t watch the video, here’s a summary of the presentation. AdWords vs AdWords Express AdWords has two platforms; the original AdWords and the easy-to-use AdWords … Continue reading What is AdWords and AdWords Express? And Which One Should I Be Using?Read Article
Which kind of Agent do Vendors get to sell their property? What do vendors think when they’re picking an agent? The answer is generally self-evident. Agents know it. But often there is nothing an agent can do about it. Especially once you’ve been cast into one of these categories. But when a vendor … Continue reading How Vendors Choose a Real Estate AgentRead Article
IS YOUR WEBSITE SECURE Google Chrome users may have noticed a recent Google update that happened at the beginning of October. This update means that anyone using Google Chrome and browsing an http webpage will get a notification that the page is “not secure”. This is big news for anyone with a … Continue reading SSL certificate … it’s now a necessity!Read Article
Looking to get more people to come to your live events? Or fun ways to generate hype and exposure before, during and after the big event? We thought we’d share what we learnt from sponsoring the NT GovHack event. In this article, we’ll walk you through a few of the basics and share our tips … Continue reading How to Leverage the Power of Social Media for Your EventRead Article
Here’s What We Sponsored & Why GovHack hit the Northern Territory for the first time in July 2017! Which is why we’re pleased to announce that we were proud Silver Sponsors of the event. If you want to find out how we promoted the event then click here. GovHack is all about getting our … Continue reading We Were Proud Silver Sponsors of the NTGovhack EventRead Article
“Advertising is Art Under Pressure” – Annette King, Chief Executive, Ogilvy and Mather UK. More and more we’re seeing this statement become a mantra for our organisation. In fact we’ve added it to our core values (presuming such a statement can be a value). We’re proud as punch as to what we … Continue reading Phillips Magazine Ad – What Advertising Should BeRead Article
As a member of the board of the Deakin MBA, it has been exciting to analyse the MBA world and Deakin’s part in it. So we came up with an ad creative that Deakin has used. THE BRIEF The brief was to craft the message to appeal to older students looking to further … Continue reading Deakin MBA Ad – Being DifferentRead Article
The 5 BCs of Content Creation (CONTENT MARKETING) Content marketing is probably a topic on your marketing to-do list and if you’re far enough along, is part of your marketing plan. But, creating that content (writing those blogs or doing those vlogs) can be overwhelming for marketing managers and small business owners. So, first … Continue reading The 5 C’s of Content Creation for your Brand – Content MarketingRead Article
GRANTS YOU NEED TO KNOW ABOUT Depending on which state/territory you’re in, there are a number of grants available to businesses in various industries. We thought it might be a handy little summary to have links to these in one place and we hope you find them useful. New South Wales Northern Territory Queensland … Continue reading Grants Available for Businesses in AustraliaRead Article
Goodbye Twitter. It Was Fun While It Lasted! Saying Goodbye is always hard…as a digital ad agency you’d expect us to be on all the digital channels. And we normally would be, but…if it’s not working, don’t waste your money on it, because we wont waste ours on it. If people aren’t listening on … Continue reading End of the Road for Twitter?Read Article
AIDA; the Best Marketing Formula You Will Use It really is so true. AIDA, or Attention, Interest, Decision, and Action is the best formula you could use for all your marketing. It’s been around forever, well at least over 100 years, so it’s proven. And what’s more it’s barely changed in that time. The … Continue reading What is AIDA?Read Article
Phillips Earthmoving Contractors – Fully Integrated Marketing We have been contracted by Phillips Earthmoving Contractors (Phillips) to rebrand the company and then implement our recommendations and plans. We have essentially become the outsourced marketing department for Phillips. This journey with Phillips has been a long one, but worthwhile. We began with business strategy and branding … Continue reading Phillips Earthmoving Contractors – Strategy, Branding, Digital Marketing, PR and Print MarketingRead Article
What is Branding and How Much Does it Cost? It is time to dispel the myths and confirm the realities about branding. Branding is not just a logo, but that is part of it. Branding is not just a tagline, but that is an important part. Branding is not business cards and email sig blocks, … Continue reading What is Branding and How Much Does it Cost?Read Article
Be Part of the 17% We know all too well how hard it is to: “work on the business and not in the business.” Too many businesses fail to plan which means they plan to fail. This includes their marketing.
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2016 was the year of the … learning? We would love to say that it was all sunshine, rainbows and lollipops for us here at SLiM DIGITAL, but it wasn’t. And its a good thing. We learnt a lot about who we are, who our clients are, what our value proposition is and … Continue reading 2016 Year in Review for SLiM DIGITALRead Article
Aaron McMahon works with Real Estate Agents all over Australia, helping maximise their digital marketing. Find out how the best agencies are doing it. In this presentation Aaron covers: Why Social Media is important and where it fits Which Social Media Channels are the best The role of Email Marketing The role of your Website … Continue reading Better Digital Marketing in Real EstateRead Article
We were blown away by the response to our first October Business Month Event – DIY Marketing for Small Business. Clearly this is a topic that is close to the heart of many business owners. In this video we cover the following topics: Value Proposition, Branding, and Logo DIY Websites DIY Email Marketing DIY Social … Continue reading DIY Marketing for Small BusinessRead Article
We have run hundreds of Facebook Ads for clients, and Facebook Competitions are the best ads. Well run competitions, work in gaining likes, getting engagement, and importantly eyeballs onto your page like no other ad. To find out how to run a successful Facebook Competition, read on. 10 Tips for Running a Facebook Competition 1. … Continue reading The Art of Running a Facebook Competition – Ten TipsRead Article
Pokémon GO is all the rage, so we decided to jump on the bandwagon and create a Pokémon GO activity for our client, Pedals NT to raise general awareness of both Pedals NT and the Top End Gran Fondo, one of the biggest cycling events in the Northern Territory. Who is Pedals NT? … Continue reading How we used Pokémon GO for Pedals NTRead Article
REA Banner Advertising As a natural transition of our digital work with One Agency West Coast (OAWC), we designed and developed banner ads to feature on RealEstate.com (REA). Again, as with everything we do, we started with the creative and then moved to the execution. We developed a solid creative brief comparing other … Continue reading One Agency West Coast – REA BannersRead Article
There are some key elements in doing a lead generation campaign in any form of marketing, social media, email marketing, print, radio, tv etc. And it hasn’t changed in decades of marketing! 1. Who is Your Target Client? This is the most important question for just about every marketing activity. And the answer … Continue reading DIY Lead GenerationRead Article
Read, or watch a video about the latest Changes to the Facebook Algorithm. See Aaron discuss these changes on a Facebook Live video (15min): Why is this Facebook Algorithm Change Important? Facebook remains the major player in the social media landscape: – Twitter is on the verge of being obsolete … Continue reading What Has Facebook Changed This Time – And Why Its Big.Read Article
Is Social Media Right for Your Business? Before I delve into why social media is relevant for BDMs and Principals, I need to answer another question… Is Social Media Relevant for Property Management? There are a number of reasons why people aren’t on social media. They are probably similar for many agencies. … Continue reading 10 Tips to Engaging With Prospects (People) on Social MediaRead Article
… Community Engagement + a Great Candidate = Political Success With the Federal Election complete-ish, its a good time to look at the changing methods of campaign managers and marketers to get the candidates message out, and how we did it in the local QLD council elections at the start of the … Continue reading SLiM DIGITAL Gets PoliticalRead Article
So Much More Than Just a Digital Ad Agency This is our latest creative print effort. We have teamed up with Miguel Maestre, from CH 10s The Living Room, and Lorenzo Lorusso, to develop the marketing of their Spanish Imports. This team, known as Maestre Family Food, has brought genuine Spanish cuisine to the … Continue reading SLiM DIGITAL and Maestre Family FoodRead Article
FILLED – SENIOR DIGITAL MEDIA MANAGER WE WANT YOUR BRAIN … … Are you ready to use your communication and management skills to create change? Are you looking for a flexible role that can work around your other passions? Are you up for a challenge and ready to work in the ever-evolving, fast-paced world … Continue reading JOB FILLED: SENIOR DIGITAL MEDIA MANAGER – LIVE A LIFE LESS ORDINARY!Read Article
THE INCONVENIENT TRUTH ABOUT DIGITAL MARKETING Ready for a dose of reality? Social Media Marketing isn’t a quick fix to your marketing goals and it’s certainly not cheap. Welcome to the inconvenient truth of social media. At SLiM DIGITAL, our clients know that social media is not a one-stop-shop-all-your-problems-solved-tool for their entire marketing … Continue reading THE INCONVENIENT TRUTH ABOUT SOCIAL MEDIARead Article
This is a story for the ages – teaching an old dog new tricks. Phil McMahon Real Estate has been around for decades in South Australia and was born out of the 1980’s real estate industry. However, in the past 10 months he has experienced a 300% increase on Facebook and now claims the title … Continue reading Case Study: How to be No.1 on FacebookRead Article
An online crisis can mean any of a million things – but they all have one thing in common. They just mean trouble. Sixty per cent of global companies have no idea how to handle an online crisis – so it’s no surprise that small, local companies also struggle. Digital word of mouth spreads … Continue reading Social Media Crisis Management GuideRead Article
In Australia, there are 14 million monthly active Facebook accounts, 3.6 million LinkedIn profiles and 5 million Instagram accounts. Aaron McMahon, founder of Slim Digital, discusses how real estate professionals can stand out and cut through the noise on social media. Aaron shares his tips for building client relationships online and how to create content that your community actually … Continue reading Aaron McMahon How Real Estate Can Stand Out & Cut Through The Noise On Social MediaRead Article
Hear Aaron McMahon on 105.7 ABC Darwin radio discussing Social Media for Sports; an October Business Month Event. Do you have questions regarding how to use social media for your sporting organisation? Contact Aaron today!
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If you hate e-mail, it’s probably not e-mail’s fault. Whenever new technologies are introduced to the way we work, they seem to take over. We find that the technology or process that you thought would create huge efficiencies has instead become a burden. So it can be with e-mail if you don’t use it properly. … Continue reading Is Email Killing Your Work Life?Read Article
Margaret Thatcher once proclaimed, “Being powerful is like being a lady. If you have to tell someone you are, you aren’t.” In all things marketing, if you have to tell a customer that something is so, you are more often than not going to make them question it. If you use the … Continue reading Marketing Lessons from the Iron LadyRead Article
Normally you wouldn’t think to associate marketing with emotion, but here at SLiM DIGITAL it’s what we believe; whether it be positive or more controversial. Focusing on that emotional connection that the product or service forms with the your market. Think about it and tell us, what is it that triggered your last … Continue reading Emotion is the Key to MarketingRead Article
Are you staring at the image? It’s hypnotic isn’t it? You could sit there for hours watching it move. This is the latest innovation in Visual Design; the CINEMAGRAPHS. What is it? The Cinemagraph is a static image where a subtle, repetitive movements occurs within an area of the image. The effect is attention … Continue reading Cinemagraphs – They’re Alive!Read Article
Over the past few years, I had the opportunity to think and write extensively on the similarities and differences between Business Planning and Military Planning. I have come to look at Business Planning through the lens of the Military Appreciation Process (MAP) and the tools developed by Michael Porter. It should be no surprise … Continue reading Battle Strategy for the Modern BusinessRead Article
You’re probably doing some of the Four Ds right now, but like most things, it’s most effective when you don’t just do it, and you don’t just do it all the time, but you do it with the full understanding of what you’re doing it and why. I learned about the Four Ds … Continue reading Why You Need The Four DsRead Article
Here's our monthly email with some great new opportunities - Desktop Business & Marketing Simulation 04 DEC | Grant… https://t.co/xGtsr2YLIE
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Not Another 2020 (Marketing) Wrap
January 12, 2021
Why You Need A Marketing Plan
January 9, 2021
SLiM DIGITAL Face-to-Face Consultations & Grants
January 8, 2021
Raine & Horne Darwin – Digital Marketing
January 3, 2021
Little Miss Korea – Digital Marketing
December 20, 2020
What Businesses Can Do Post-COVID-19
March 17, 2020
Chartered Accountants Conference – Social Media & Your Personal Brand
March 13, 2020
NTPHN – Market Research Project
March 19, 2020
Menzies School of Health Research
December 1, 2019
Desktop Business and Marketing Simulation Workshop
October 8, 2019
Who Is Your Target Market
October 16, 2019
Triathlon Northern Territory Strategic Plan
December 1, 2019
In The Zone – App Launch
April 4, 2018
Facebook Property Boost Packages
December 4, 2017
Real Estate Property Copywriting Service
November 24, 2017
What is AdWords and AdWords Express? And Which One Should I Be Using?
October 30, 2017
How Vendors Choose a Real Estate Agent
October 11, 2017
SSL certificate … it’s now a necessity!
November 20, 2017
How to Leverage the Power of Social Media for Your Event
August 3, 2017
We Were Proud Silver Sponsors of the NTGovhack Event
August 1, 2018
Phillips Magazine Ad – What Advertising Should Be
January 22, 2020
Deakin MBA Ad – Being Different
August 29, 2016
The 5 C’s of Content Creation for your Brand – Content Marketing
July 9, 2017
Grants Available for Businesses in Australia
July 23, 2017
End of the Road for Twitter?
July 6, 2017
What is AIDA?
April 5, 2017
Phillips Earthmoving Contractors – Strategy, Branding, Digital Marketing, PR and Print Marketing
April 3, 2017
What is Branding and How Much Does it Cost?
April 3, 2017
Do You Have a Plan for Your Marketing in 2017?
February 27, 2017
2016 Year in Review for SLiM DIGITAL
February 23, 2017
Better Digital Marketing in Real Estate
October 22, 2016
DIY Marketing for Small Business
October 20, 2016
The Art of Running a Facebook Competition – Ten Tips
September 15, 2016
How we used Pokémon GO for Pedals NT
August 29, 2016
One Agency West Coast – REA Banners
June 21, 2017
DIY Lead Generation
August 30, 2016
What Has Facebook Changed This Time – And Why Its Big.
July 29, 2016
10 Tips to Engaging With Prospects (People) on Social Media
June 15, 2016
SLiM DIGITAL Gets Political
May 31, 2016
SLiM DIGITAL and Maestre Family Food
May 21, 2016
JOB FILLED: SENIOR DIGITAL MEDIA MANAGER – LIVE A LIFE LESS ORDINARY!
March 31, 2016
THE INCONVENIENT TRUTH ABOUT SOCIAL MEDIA
February 22, 2016
Case Study: How to be No.1 on Facebook
November 29, 2015
Social Media Crisis Management Guide
November 20, 2015
Aaron McMahon How Real Estate Can Stand Out & Cut Through The Noise On Social Media
October 20, 2015
Social Media for Sports 105.7 ABC Darwin Radio Interview
October 20, 2015
Is Email Killing Your Work Life?
October 18, 2015
Marketing Lessons from the Iron Lady
July 21, 2015
Emotion is the Key to Marketing
July 2, 2015
Cinemagraphs – They’re Alive!
June 4, 2015
Battle Strategy for the Modern Business
May 28, 2015
Why You Need The Four Ds
May 26, 2015